From looking at my research on the kanye west homecoming video which was in black and white, Filming our video in black and white makes it seem more effective to the song by it being an aged song and black and white generally means its old so we used that to our advantage also in the kanye west video he films a mirror and you can see him in the reflection of the mirror so that is how we used me lip syncing to see that it works to more of a effective way. Also in music video's you see pictures being used so we decided to use that as well especially in a love video which we turned ours into, also during the video we used some general media conventions like when i hop the fence and Megan gets of the swing we both have our head down which in love stories and you are shy you try to hide your feelings, when we meet in the middle of the picture we hug which shows a sign of 'love' as well and after we walk off holding hands showing we 'have found the heart of Saturday night' because we have met and found our love so the 'heart' of the Saturday night. The lip syncing that we did in our video was hard to try and fit in because how i said the lyrics 'looking for the heart of Saturday night' didn't look like i was actually saying it so we had to try n just fit some of the lyrics in and then just carry on the video with the end of the lyrics in another shot, so we understood that it was not the best lip syncing but we tried to fit it in as best as possible but for the real production we would take more care into the timing of the words and practise the song before just filming it straight the way because we was rushing for time a bit after not being able to find the right type of shots for the song itself.
how effective is the combination of your main product and ancillary texts? (poster etc)
For our digi pack we thought of some pictures that would look good and effective to the front cover so we decided to take the main character in the video and put him into a good scenery and make a thinking pose, and placed the guitar against the fence to show he's musical with the title of the song and the name of the artist, our inside second picture is in colour which is different to the other 3 that are in black and white we decided to do this because it shows that the swings are in colour so its playful and youthful and when it gets to the black and white its more grown up and mature because when you have a relationship its supposed to mature. The picture where the CD would be placed is of where we filmed and took the pictures for the cover, we chose this because we thought it fitted as looking into research a lot of artist put the place where they filmed like Duffy for example. The back of the cover we did as it the back and the end we picked a picture at the end of the song and walking off so into the heart of the night, with the the songs listed on the CD. I think that our poster is quite a good attraction product by having a young male with attractive clothing and looks fashionable we put the title of the song on his again and the artist also a tag line that would hopefully attract audience to buy the album and a website so they ca get a download for itunes and get a free signed poster form artist. This fits well i think with the main product because it all just looks fitted in and thought over to try and make the best out of the song the pictures wasn't at the best of quality but we had to use a video cam,era and use grab on the macs because there wasn't any digital camera's left, but overall i think that the digi pack and video fit together because the both have synergy between them.
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